Online Home-Buying Search Activity Hits 2-Year High — What South Florida Real Estate Market 2025 Means for Buyers & Sellers

South Florida Real Estate Market 2025 — What’s Really Happening
Google Trends data shows searches like “home for sale” peaked in mid-July, marking a two-year high in buyer interest. While this doesn’t mean we’re back to the pandemic-era frenzy, it does show a measurable jump in consumer attention.
At the same time, other market indicators paint a fuller picture:

• Inventory in Florida grew 28% year over year in June 2025, with more sellers withdrawing listings that don’t sell quickly.

• Miami–Fort Lauderdale–West Palm Beach days on market hit 88 in July — up from 73 last year.

• Median prices statewide are down about 4% YoY, but certain metro areas, like Miami-Dade, are still showing gains.

• Florida housing supply now sits at 5.6 months, up from 4.4 months a year ago.

What This Means for South Florida Buyers
The increase in online searches signals more active buyers entering the market. Combined with rising inventory and longer listing times, this gives you more negotiating power.
That said, well-priced and desirable properties — especially in waterfront communities, luxury condos, and sought-after school districts — can still move fast.
Smart buyer strategies:

• Work with an agent who can give you access to off-market and just-listed homes.

• Be ready to act when the right property comes up, but don’t feel pressured into bidding wars.

• Lock in mortgage rates now if possible, as experts expect them to stay in the mid-6% range.

What This Means for South Florida Sellers
Yes, buyers are actively looking — but with more options available, standing out is key. Overpricing or under-presenting your home can lead to longer market times and fewer offers.
Winning seller strategies:

• Invest in professional photography and video tours to create strong first impressions online.

• Use targeted digital marketing to reach qualified buyers where they are searching.

• Price strategically to spark urgency and attract multiple offers without leaving money on the table.

Why Howell Realty Group Knows the 2025 Market Best
At HowellRealtyGroup.com, we track real-time search trends and local market conditions so we can give buyers and sellers a competitive edge.

• For buyers — we alert you to inventory before it hits public websites.

• For sellers — we position your home to attract serious buyers and maximize your return.

Whether you’re buying in Boca Raton or selling in West Palm Beach, our local expertise ensures you’re making the smartest move possible.

Bottom Line — South Florida Real Estate Market 2025 Outlook
The South Florida real estate market in 2025 is finding balance. Buyer interest is climbing, inventory is growing, and prices are adjusting in a way that creates opportunities on both sides of the table.
If you’re ready to move — or want to discuss the right timing for your goals — now’s the moment to act.
Call Howell Realty Group at 561-327-1930 or visit HowellRealtyGroup.com to get started with smart, local strategy.